Microsoft acquires Chet Kanojia founded Navic Networks..........

Microsoft acquires Chet Kanojia founded Navic Networks
Saturday, June 21, 2008


Washington: Microsoft has announced the acquisition of Navic Networks, a leading provider of television advertising solutions founded by Chet Kanojia, who is also the CEO of the company. Navic's technologies include sophisticated campaign management tools that use relevant data to optimize the delivery and placement of targeted interactive television media and through Admira provide a unified ad network for targeting audiences across television advertising inventory. With the addition of Navic solutions, Microsoft�s comprehensive advertising platform will be able to facilitate enhanced digital advertising across online and offline environments."Television media represents the largest percentage of advertisers and agencies' media budget today," said Brian McAndrews, senior vice president of the advertiser and publisher solutions group at Microsoft. "Together, Navic and Microsoft will deliver addressable television advertising solutions to help our partners better manage media spend by increasing advertiser reach and ROI, and maximizing publisher yield on television advertising."Together, Microsoft and Navic plan to consult and work with the key constituents in the television advertising industry to better understand how its campaign management and advertising platforms for digital television can help advertisers, content owners and distributors maximize yield and achieve their media objectives."Viewers across North America are engaging with relevant advertising and interacting with their TVs in ways never before possible. Joining forces with Microsoft will enable our common vision of addressable television advertising solutions to continue to flourish and better meet the needs of our industry partners," said Chet Kanojia, CEO of Navic Networks. "While our current business relationships will continue to grow, we look forward to extending our technology into a vast array of new markets and software solutions."With this acquisition, Navic Networks becomes a wholly owned subsidiary of Microsoft and will join Microsoft's Advertiser and Publisher Solutions (APS) Group, the group responsible for Microsoft's comprehensive advertising platform that spans all digital media including television and video advertising. The APS Group includes Atlas, a pioneer of Video-On-Demand advertising solutions.


My Comments:
I have been reading that Microsoft and Bills Gates in particular wants to takeover YAHOO! And according to me if they can get it at $38 that will be a great deal and the cheapest one too.When I see the price of Google at $550 and over and see the price of Baidu at $280 then I think Yahoo is going very cheap at $22…..
Bills Gates is very bullish on Internet Advertising sector and hence he is very keen to enter this sector through inorganic way.
So that is the reason that MS has takenover Navic Networks, a leading provider of television advertising solutions founded by Chet Kanojia.
Bills Gates believes and I also concur with him that Internet Advertising is going to be a big thing.People will not go to buy physically and waste Gas or petrol or time.They will do online and this sector is going to prosper like anything.
That is why I like Aftek Infosys very much because of its stake in a co which is a search Engine,named Seekport Internet Technologies.Google and Baidu are very powerful search engines and hence are valued high.
In dark horse section I like Netlink Solution Ltd.. a 1 paid up share at Rs 2.40….It has a search Engine named www.easy2source.com…
And I feel it is a dark horse in this sector…….